A global creative leader with experience in driving business, award-winning works, and pitches.

​​​

I’m a global creative leader with over 20 years of experience in Europe, Apac and the Middle East.

Born and raised in Rome, I grew up immersed in football, art, design, pasta, politics, history, and family dramas.

Perfect training for a career in advertising.

​

Before joining the creative industry, I learned leadership as an Italian Air Force Lieutenant, and creativity while living in Paris, collaborating with the minds behind Benetton Colors Magazine. Since then, I’ve led integrated creative projects for iconic brands including Heineken, Samsung, IKEA, Dubai Expo 2020, Canon, Audi, Lexus, Toyota, Jeep, Dodge, Fiat, Coca-Cola, Friso, and Pringles, across Europe, APAC, the Middle East, and global markets.

​

I’ve worked in Rome, Paris, Turin, Milan, Dubai, and Singapore, learning from diverse cultures and challenges. My work has consistently earned recognition at Cannes Lions, D&AD, Clio, The One Show, LIA, and more, including Grand Prix and 7 Gold Lions at Cannes, as well as several Grand Prix in other award shows. I also mentor at D&AD and lecture at IED Milan, sharing insights on crafting ideas that resonate globally.

​

Beyond advertising, I’ve created tangible innovations: a new Vaseline product now on shelves in Thailand, Samsung Smart Bike (archived at MoMA NYC), and I’m the proud father of a smart, creative daughter.

 

RESUME

EXECUTIVE CREATIVE DIRECTOR: M&C Saatchi Dubai, Tonic Dubai, Dentsu MENA, T&P Singapore.

​​

GROUP CREATIVE DIRECTOR: Ogilvy Dubai, Ogilvy Singapore.

​

CREATIVE DIRECTOR: JWT Rome/Milan, Leo Burnett Milan/Turin, Publicis Milan, Publicis Dubai.

​

CREATIVE: JWT Rome/Milan, freelancing in MullenLowe Dubai, JWT Dubai, McCann Germany.

​​​

HONORS & AWARDS​

- Grand Prix: Cannes Lions, ​ONE SHOW, CLIO, Eurobest, SPIKE Asia, ADC*E, ADCI​

- 16 Cannes Lions (1GP, 7 golds)

​

- Part of the team that won the 2nd-best Leo Burnett Office in the world​

- Part of the team that helped Heineken be named the 2015 Cannes Lions Advertiser of the year​

- Part of the team that helped Samsung be named the 2016 Cannes Lions Advertiser of the year​

- Member of Leo Burnett Global Council​

- Part of the team that led Publicis Italy to the 7th most awarded agency at the 2017 Cannes Lions ​

- Led Tonic Dubai to the top 10 2016 most awarded agencies in the MENA region.​​

- Samsung Smart Bike archived at MOMA NYC.

​

- The Drum World Creative Ranking: #5 most awarded copywriter globally.​

- AdAge most awarded copywriters: 8# globally.

​- #2 Cannes Ranking, #1 One Show Asia

​​

JURIES

Andy, EUROBEST, Lisbon AD Festival, MADSTARS, PHNX, ADCI, etc

​

CLIENTS

Samsung, Heineken, IKEA, Coca-Cola, Nestle', Unilever, Audi, Inter Milan FC, Toyota, Lexus, Jeep, Fiat, Emirates NBD, Dubai Expo 2020, Vodafone, Canon, Cadbury, Heinz, Bosch, Siemens, Kellogg's, Pringles, Carlsberg, Puma, Meraas.​​

​

Education

- La Sapienza Rome University: Political Science

​

- SDA Bocconi Milan: WPP Academy 

​

- JWT kraft Skills

​

- Hyper Island: digital marketing

​

​

PRESS

Campaign Asia

 

Little Black Book

​

Branderries