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SAMSUNG MAESTROS ACADEMY
A digital platform to forge the next artisans generation.
Digital/Activation/Content/PR/Direct
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SAMSUNG MAESTROS ACADEMY
A digital platform to forge the next artisans generation.
Digital/Activation/Content/PR/Direct
I like ideas that make me and my clients uncomfortable. These are the ideas that I do not know to execute, but make my gut feel they are possible.
When I was 8 years old I loved Marvel comics, like many kids.
I was fascinated by the dynamic poses of both superheroes and villains. But I thought that a comic book was limiting all the action: each character had the potential to do more.
So, I cropped manually with my little scissors all the poses from my books. I mixed the cutouts to reinvent new stories, making Spiderman fight with or against Superman, Batman, or Hulk before someone in Hollywood thought about that. And I sold these new little stories to my classmates.
It didn’t make me the richest kid among my classmates, it exposed me to some bullies, but it also turned my name into one of the most popular at school. I discovered the power of stories.
I guess I started to be a commercial creative at that moment.
Today, after many years and with the help of technology, I’m using the same imagination to foster brand’ communication, and solve people and business challenges.
A global creative leader with experience in driving business, award-winning works, and pitches.
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Born and grew up in Rome, I was nurtured on a steady diet of football, wine, pasta, history, art, fashion, design, pizza, sociology, politics, churches, romanticism, cars, architecture, carbonara, stories, movies, Coca-Cola, and family dramas. I still use them to make brands more relevant, famous, loved, and googled, partnering with clients to apply creativity to any aspect of their business.
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Before starting in the creative industry, I learned something about leadership being an Italian AriForce Lieutenant.
I learned something about creativity living in Paris and hanging out with creatives at Benetton Colors Magazine. And after more than 15 years of experience in integrated creative direction, I still have a huge passion for innovation and storytelling
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I have worked and lived in different cities and countries, such as Rome, Paris, Turin, Milan, Dubai, and Singapore, for Europe, Apac, the Middle East, and global markets, learning from different cultures, and challenges.
I made projects based on brand purposes, led by human insights for iconic brands such as Heineken, IKEA, DUBAI EXPO 2020, Canon, Audi, Lexus, Toyota, Jeep, Dodge, Fiat, Samsung, Coca-Cola, Friso, Pringles among others.
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I have been constantly awarded by all the major international festivals, such as Cannes Lions, D&AD, Clio, The One Show, LIA, and many others, earning 7 gold Cannes Lions, and 4 Grand Prix. I am also a mentor at D&AD and a lecturer at IED in Milan, where I share my insights and tools on how to recognize and craft great ideas, in different markets all over the world.
I helped JWT Milan, Leo Burnett Italy, and Publicis Milan to be ranked among the most creative agencies in the world, in Europe, in Italy, and within their networks. I brought a small independent agency in Dubai to be ranked in the Cannes Lions MENA top 10.
Going beyond advertising: I invented a new product for the Vaseline (Unilever) products line, which is really on shelves in Thailand since February 2024; I invented Samsung Smart Bike, currently archived at MOMA in NYC; I'm the dad of a smart and creative daughter.
SHORT RESUME
EXECUTIVE CREATIVE DIRECTOR: M&C Saatchi Dubai, Tonic Dubai, Dentsu MENA, T&P Singapore.
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GROUP CREATIVE DIRECTOR: Ogilvy Dubai, Ogilvy Singapore.
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CREATIVE DIRECTOR: JWT Rome/Milan, Leo Burnett Milan/Turin, Publicis Milan, Publicis Dubai.
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CREATIVE: JWT Rome/Milan, freelancing in MullenLowe Dubai, JWT Dubai, Mccann Germany.
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HONORS & AWARDS
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- Cannes 2024 Glass Lion Grand Prix
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- Grand Prix also in CLIO, Eurobest, ADC*E, ADCI
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- 14 Cannes Lions (7 golds)
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- Part of the team that won the 2nd best Leo Burnett Office in the world
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- Part of the team that helped Heineken for being named the 2015 Cannes Lions Advertiser of the year
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- Part of the team that helped Samsung for being named the 2016 Cannes Lions Advertiser of the year
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- Member of Leo Burnett Global council
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- Part of the team that led Publicis Italy to the 7th most awarded agency at 2017 Cannes Lions
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- Led Tonic Dubai to the top 10 2016 most awarded agencies in the MENA region.
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- Over 150 awards, with GP from Clio, Eurobest and ADCE, plus pencils and medals from D&AD, ONESHOW, ANDY, LIA, etc.
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- Samsung Smart Bike archived at MOMA NYC.
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- The Drum World Creative Ranking: #5 most awarded copywriter globally.
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- 2010 Cannes Lions Creative Ranking: 2# most awarded copywriter.
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- AdAge most awarded copywriters: 8# globally.
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- Italy first Innovation, PR and Activation lions.
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JURIES
EUROBEST, Lisbon AD Festival, MADSTARS, PHNX, etc
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CLIENTS
I was lucky to work with many relevant global and local clients such as Samsung, Heineken, Coca-Cola, Nestle', Unilever, Audi, Inter Milan FC, Toyota, Lexus, Jeep, Fiat, Emirates NBD, Dubai Expo 2020, Vodafone, Canon, IKEA, Cadbury, Heinz, Bosch, Siemens, Kellogg's, Pringles among the others.
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Main NEW BUSINESS
Italy: Mazda, Vodafone, Ichnusa, Alitalia, MSD Pharmaceutical, Hotpoint Global, Indesit Global, Cosmoprof Global, WWF, Save The Children.
Dubai: Heinz Middle East, Wendy's, Momstore, Dubai Store, Dolby Middle East, Audi Middle East, IKEA Oman, Vodafone Oman, Mazoon Diary Oman, Red Bull Qatar, Mastercard Germany, Honda Dubai, Nokia Middle East, Bosch, Siemens, Peroni, Kellogg's Arabia, Pringles Arabia, OronaminC Middle East, Pocari Sweat Middle East, ASICS Middle East.
Singapore: Lexus APAC, Friso Global.
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Education
- La Sapienza Rome University: Political Science
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- SDA Bocconi Milan: WPP Academy
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- JWT kraft Skills
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- Hyper Island: digital marketing
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PRESS
Campaign Asia
Little Black Book
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Branderries
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