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SAMSUNG MAESTROS ACADEMY
A digital platform to forge the next artisans generation.
Digital/Activation/Content/PR/Direct
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SAMSUNG MAESTROS ACADEMY
A digital platform to forge the next artisans generation.
Digital/Activation/Content/PR/Direct
CRISTIANO TONNARELLI
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Cannes Lions
1 Grand Prix
7 Golds
1 Silver
7 Bronzes
17 shortlists
D&AD
1 Yellow
2 Graphites
3 Wood
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CLIO
1 Grand Prix
2 Gold
1 Silver
3 Bronzes
5 shortlists
ANDY
1 ASIA Grand Prix
3 Golds
2 Silvers
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NOW
+25%
ONE SHOW
1 Best of Discipline global
4 golds
2 silvers
5 Merits
5 shortlists
1 Grand Prix ASIA
2 ASIA Golds
LIA
4 Silvers
4 Bronzes
2 shortlists
EUROBEST
1 Grand Prix
2 golds
1 silvers
3 Bronzes
SPIKES ASIA
2 Grand Prix
1 Silver
3 shortlists
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Main contributions:
- Singapore's first Cannes Lions GrandPrix
- First Ever Glass Lion winner, able to win also a Creative Effectiveness Lion.
- Ogilvy Singapore Agency of the Year in Good at Cannes Lions 2024
- Ogilvy Singapore Cannes Lions 2024 Asia Agency of the year
- Ogilvy Singapore 2nd AdFest Lotus agency of the year 2025 and 1st in South-East Asia
- Ogilvy Dubai in the global top 15 Ogilvy offices
- Publicis Milan #7 agency most awarded in Cannes 2017 - European ranking
- Tonic International #10 Middle East agency most awarded in Cannes 2016
- Leo Burnett network of the year at Eurobest 2013, ADC*E 2014 and Andy Awards 2015
- Heineken Cannes Lions Advertiser of the Year 2015
- Samsung Cannes Lions Advertiser of the Year 2016
- Unilever Cannes Lions Advertiser of the Year 2024
- Italy's 1st ever Gold Lion in PR and Promo&Activation, Shortlist in Effectiveness and Innovation categories
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- 2# most awarded copywriter at Cannes Lions Ranking
- Top 5 best copywriters by AdAge and The Drum
- 1st APAC ECD at One Show 2024
ANTKISS HONG KONG
2025 - Luzer's Archive selection n. 230 - Integrated - Thy Lab. Thives, an auction of stolen invisible art.
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OGILVY SINGAPORE
2025 - Cannes Lions Bronze - Creative strategy - Product/Services - VASELINE Transition Body Lotion
2025 - Cannes Lions Bronze - Creative Effectiveness - Market Disruption - VASELINE Transition Body Lotio
2025 - Cannes Lions Shortlist - Creative Effectiveness - Healthcare - VASELINE Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Effectiveness - Launch - VASELINE Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Effectiveness - Audience Insight - VASELINE Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Business Transformation - Purpose and Impact - VASELINE Transition Body Lotion
2025 - CLIO Health - GOLD - VASELINE Transition Body Lotion
2025 - D&AD Yellow - Health&Wellness Innovation - VASELINE Transition Body Lotion
2025 - D&AD Wood - Direct Innovation - VASELINE Transition Body Lotion
2025 - D&AD Wood - Direct Product - VASELINE Transition Body Lotion
2025 - ONESHOW Best of Discipline - IP&Product design - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - IP&Product design - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - IP&Product design - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - Direct - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - Health&Wellness - VASELINE Transition Body Lotion
2025 - ONESHOW Silver - Direct - VASELINE Transition Body Lotion
2025 - ONESHOW Silver - Cultural Driver - VASELINE Transition Body Lotion
2025 - ONESHOW Merit - PR - VASELINE Transition Body Lotion
2025 - ONESHOW Merit - Sustainable Development goals - VASELINE Transition Body Lotion
2025 - ONESHOW Merit - Creative Effectiveness - VASELINE Transition Body Lotion
2025 - Andy Awards Gold - IDEA - VASELINE Transition Body Lotion
2025 - Andy Awards Gold - RESET - VASELINE Transition Body Lotion
2025 - Andy Awards Gold - BRAVE - VASELINE Transition Body Lotion
2025 - Andy Awards -Best Of Asia - VASELINE Transition Body Lotion
2025 - CLIO Silver - PR - VASELINE Transition Body Lotion
2025 - CLIO Bronze - PR - VASELINE Transition Body Lotion
2025 - CLIO Bronze - Innovation - VASELINE Transition Body Lotion
2025 - CLIO shortlist - Creative Business Transformation - VASELINE Transition Body Lotion
2025 - CLIO shortlist - Creative Commerce - VASELINE Transition Body Lotion
2025 - AdAge Creative Award - Gold Best work for good by a brand - Vaseline Transition Body Lotion
2025 - WARC - Asia Silver - Vaseline Transition Body Lotion
2025 - Spikes Asia - Grand Prix - Glass: Vaseline Transition Body Lotion
2025 - Spikes Asia - Grand Prix - Social&Influencer: Vaseline Transition Body Lotion
2025 - Spikes Asia - Silver - Healthcare: Vaseline Transition Body Lotion
2025 - Spikes Asia - Shortlist - Brand Experience&Activation: Vaseline Transition Body Lotion
2025 - Spikes Asia - Shortlist - PR: Vaseline Transition Body Lotion
2025 - Spikes Asia - Shortlist - Healthcare: Vaseline Transition Body Lotion
2025 - Ad Fest - Gold Lotus, Creative Strategy - Vaseline Transition Body Lotion
2025 - Ad Fest - Gold Lotus, PR - Vaseline Transition Body Lotion
2025 - Ad Fest - Gold Lotus, Sustainable - Vaseline Transition Body Lotion
2025 - Ad Fest - Silver Lotus, Brand Experience - Vaseline Transition Body Lotion
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2024 - Cannes Lions Grand Prix - Glass, the Lion for Change - VASELINE Transition Body Lotion
2024 - Cannes Lions Bronze - PR Social Behaviour&Cultural Insight - VASELINE Transition Body Lotion
2024 - Cannes Lions Shortlist - Sustainable Development Goals - VASELINE Transition Body Lotion
2024 - LIA Silver - Creativity in PR - Beauty - VASELINE Transition Body Lotion
2024 - LIA Silver - Creative Strategy - Breaking Sector Convention - VASELINE Transition Body Lotion
2024 - LIA Bronze - Creativity in PR - Best Local/Regional Market - VASELINE Transition Body Lotion
2024 - LIA Shortlist - Creativity in PR - BRAND PR - VASELINE Transition Body Lotion
2024 - ONESHOW ASIA Best of Discipline - IP&Product design - VASELINE Transition Body Lotion
2024 - ONESHOW ASIA Gold - IP&Product design - VASELINE Transition Body Lotion
2024 - ONESHOW ASIA Gold - PR - VASELINE Transition Body Lotion
2024 - Drum Awards Silver - Advertising - Creative Transformation: Vaseline Transition Body Lotion
2024 - Drum Awards Shortlist - Social Purpose - Vaseline Transition Body Lotion
2024 - SABRE PR AWARDS GOLD Consumer Marketing (New Product) - Vaseline Pro Derma Transition Body Lotion
2024 - SABRE PR AWARDS GOLD Inclusive Marketing - Vaseline Pro Derma Transition Body Lotion
​2024 - Singapore Creative Circle GONG - 1 category GrandPrix, 4 golds, 2 silvers, 3 bronzes - Vaseline Transition Body Lotion
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MEMAC OGILVY, DUBAI
2023 PHNX Bronze - Graphic Design - IKEA for ALIENS​
2022 D&AD Wood pencil - Branding - IKEA for ALIENS
2022 OneShow shortlist - Experiential - IKEA Co-Worker for the day
2022 OneShow shortlist - Experiential/stunt - IKEA Co-Worker for the day
2022 OneShow shortlist - PR - IKEA Co-Worker for the day
2022 OneShow shortlist - OOH/stunt - IKEA Co-Worker for the day
2022 Caples Awards Bronze - PR - IKEA Co-Worker for the day
2022 Caples Awards Bronze - OOH - IKEA Co-Worker for the day
2022 Caples Awards Bronze - Innovation - IKEA Co-Worker for the day
2022 Caples Awards Shortlist - Mobile - IKEA Co-Worker for the day
2022 Caples Awards Shortlist - OOH - IKEA for ALIENS
2022 Dubai Lynx Shortlist - Experience - IKEA Co-Worker for the day
2022 Gerety shortlist - Experience cut - IKEA Co-Worker
2022 Creativepool Silver - Graphic - IKEA Aliens
2022 MadStars Gold - Direct - IKEA Co-Worker
2022 MadStars Gold - Brand Experience/Activation - IKEA Co-Worker
2022 MadStars Gold - PR - IKEA Co-Worker
2022 MadStars Bronze - Design - IKEA Aliens
2022 MadStars shortlist - Innovation - IKEA Co-Worker
2022 MadStars shortlist - PR - IKEA Aliens
2022 MadStars shortlist - Brand Experience/Activation - IKEA Aliens
2022 ADCI shortlist - IKEA ALIENS
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MERKLE-DENTSU MENA, DUBAI
2021 MENA Digital Award Silver - Best use of cross-platform digital content - Oronamin C. Make protection delicious
2020 AdStars Shortlist - Creative e-commerce - Dubai Store
2020 MENA Digital Award Gold - Best use of Digital FMCG - Pringles - Perfect match
2020 MENA Digital Award Silver - Best use of Video - Pringles - Perfect match
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PUBLICIS MIDDLE EAST, DUBAI
2019 Effie Mena shortlist - small budget - Jeep Sedan
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PUBLICIS ITALY - FREELANCE (During Publicis awards ban)
2018 Creativepool London Silver - OOH - Local Heroes, Fucecchio City Council
2018 Creativepool London Bronze - WAVE - Local Heroes, Fucecchio City Council
2017 CANNES LIONS Bronze - PR - Local Heroes, City Council of Fucecchio
2017 CANNES LIONS shortlist - Outdoor - Local Heroes, City Council of Fucecchio
TONIC DUBAI
2016 CANNES LIONS shortlist - Media - Pink Ribbon - The Pink Bra
2016 Influencer of the Year Nominee Creativepool
2016 ADC Italy Bronze - Direct - Made in Carcere - Tweet from a prison.
2016 ADC Italy shortlist - Cyber - Made in Carcere - Tweet from a prison.
2016 ADC Italy shortlist - PR - Made in Carcere - Tweet from a prison.
2016 ADC Italy shortlist - Promo&Activation - Made in Carcere - Tweet from a prison.
2016 Dubai Lynx shortlist - Film, Branded and Content - Audi Challenges Arabia, The Number 10
2016 Dubai Lynx shortlist - Film Craft, Direction - Audi Challenges Arabia, The Number 10
2016 Dubai Lynx shortlist - Film Craft, Production - Audi Challenges Arabia, The Number 10
LEO BURNETT ITALY
2015 ANDY AWARDS Silver - Reset - Samsung Smart Bike
2015 ONE SHOW Merit - Mobile, use of technology - Samsung Smart Bike
2015 AICP NEXT AWARDS New York - Mobile category - Samsung Smart Bike
2015 NEW YORK FESTIVALS Bronze - Integrated, Avant-Garde - Samsung Smart Bike
2014 CANNES LIONS Gold - PR - Samsung Maestros Academy
2014 CANNES LIONS Bronze - Direct - Samsung Maestros Academy
2014 CANNES LIONS Bronze - Promo&Activation - Samsung Maestros Academy
2014 CANNES LIONS Shortlist - Innovation - Samsung Smart Bike
2014 CANNES LIONS Shortlist - Branded&Content - Samsung Maestros Academy
2014 CLIO Bronze - Content&Contact - Samsung Maestros Academy
2014 CLIO Shortlist - Branded&Content - Samsung Maestros Academy
2014 ADC*E Gold - Integrated - Samsung Maestros Academy
2014 KINSALE SHARKS Gold - Media - Samsung Maestros Academy
2014 KINSALE SHARKS Gold - Design - Samsung Smart Bike
2014 KINSALE SHARKS Silver - Digital - Samsung Smart Bike
2014 KINSALE SHARKS Bronze - Integrated - Samsung Maestros Academy
2014 ADCI (Art Directors Club of Italy) Gold - Design - Samsung Smart Bike
2014 ADCI Gold - Integrated&Titanium - Samsung Maestros Academy
2014 ADCI Gold - PR - Samsung Maestros Academy
2014 ADCI Gold - Digital Integrated - Samsung Maestros Academy
2014 ADCI Gold - Branded&Content - Samsung Maestros Academy
2014 ADCI Gold - Digital Promo&Activation - Samsung Maestros Academy
2014 ADCI Silver - Promo&Activation - Samsung Maestros Academy
2014 ADCI Bronze - Website - Samsung Maestros Academy
2014 LIA Shortlist - Non-Traditional - Samsung Smart Bike
2014 EPICA AWARDS Bronze - PR - Samsung Maestros Academy
2014 IAB MIXX Italy - Bronze Best IAB MIXX - Samsung Maestros Academy
2014 EUROBEST Silver - PR - Samsung Maestros Academy
2014 EUROBEST Shortlist - Promo&Activation - Samsung Smart Bike
2014 EUROBEST Shortlist - Direct - Samsung Maestros Academy
2014 EUROBEST Shortlist - Interactive - Samsung Smart Bike
2014 Leo Burnett PENCIL Awards - Silver - Samsung Maestros Academy
2013 CANNES LIONS Shortlist - Promo&Activation - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CANNES LIONS Shortlist - PR - IDI Pharmaceutical "Cinzia your Skin friend"
2013 PIAF Shortlist - Flash Impact - 505games mindstorm2 "Hair"
2013 PIAF Shortlist - The principle of game
2013 PIAF Bronze - Media Engagement - IDI Pharmaceutical "Cinzia your Skin friend"
2013 IAB MIXX Italy Gold - Branded Content - IDI Pharmaceutical "Cinzia your Skin friend"
2013 DIGITAL COMMUNICATION AWARDS Berlin - Winner social media campaign of the year - IDI "Cinzia"
2013 DIGITAL COMMUNICATION AWARDS Berlin - Winner online strategy, Viral communication - IDI "Cinzia"
2013 ADCI Shortlist - Social Media - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADCI Shortlist - Digital Branded&Content - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADCI Bronze - Viral - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADCI Silver - Promo&Activation - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CRISTAL Shortlist - Consumer Marketing - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CRISTAL Silver - PR - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CRISTAL Bronze - Media - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADC*E Gold - Promo&Activation - IDI Pharmaceutical "Cinzia your Skin friend"
2013 EPICA Bronze - Social Networks - IDI Pharmaceutical "Cinzia your Skin friend"
2013 EPICA Silver - Interactive - IDI Pharmaceutical "Cinzia your Skin friend"
2013 EUROBEST Bronze - Branded Entertainment - IDI Pharmaceutical "Cinzia your Skin friend"
2012 - (not a lucky year)
JWT ITALY
2011 CANNES LIONS Shortlist - Creative Effectiveness - Heineken "Are you still with us?"
2011 THE CUP Gold - Best of Admaking - Heineken "Are you still with us?"
2011 THE CUP Gold - Best of Products and services - Heineken "Are you still with us?"
2010 CANNES LIONS Gold - PR - Heineken "Auditorium"
2010 CANNES LIONS Gold - PR - Heineken "Auditorium"
2010 CANNES LIONS Gold - Promo&Activation - Heineken "Auditorium"
2010 CANNES LIONS Gold - Promo&activation - Heineken "Auditorium"
2010 CANNES LIONS Gold - Media - Heineken "Auditorium"
2010 CANNES LIONS Gold - Outdoor - Heineken "Auditorium"
2010 CANNES LIONS Silver - Direct - Heineken "Auditorium"
2010 CANNES LIONS Bronze - Direct - Heineken "Auditorium"
2010 CANNES LIONS Shortlist - Film - Heineken "Lady Violette's diaries"
2010 ANDY AWARDS Silver - Earned Media - Heineken "Auditorium"
2010 ANDY AWARDS Shortlist - Branded Content - Heineken "Auditorium"
2010 ONE SHOW Merit - Experiential- Heineken "Auditorium"
2010 ONE SHOW Merit - Direct - Heineken "Auditorium"
2010 D&AD Graphite pencil - Integrated
2010 CLIO Grand Clio - Innovative Media - Heineken "Auditorium"
2010 CLIO Shortlist - Content&Contact - Heineken "Auditorium"
2010 LIA Bronze - Non-Traditional
2010 WPPED Cream de la Cream - Direct - Heineken "Auditorium"
2010 WPPED Cream de la Cream - 360 Campaign - Heineken "Are you still with us?"
2010 EUROBEST Grand Prix - Direct - Heineken "Auditorium"
2010 EUROBEST Gold - Promo&Activation - Heineken "Auditorium"
2010 EUROBEST Gold - Outdoor - Heineken "Auditorium"
2010 EUROBEST Bronze - PR - Heineken "Auditorium"
2010 EUROBEST Bronze - Media - Heineken "Auditorium"
2010 ADC*E Grand Prix - Integrated - Heineken "Are you still with us?"
2010 ADC*E Gold - Ambient - Heineken "Auditorium"
2010 ADC*E Nomination - TV&Cinema - Heineken "Lady Violette's Diaries"
2010 EPICA Gold - Media - Heineken "Auditorium"
2010 EPICA Gold - Integrated - Heineken "Are you still with us?"
2010 ADCI Grand Prix - Ambient - Heineken "Auditorium"
2010 ADCI Gold - Unconventional - Heineken "Auditorium"
2010 ADCI Gold - Best use of Media - Heineken "Auditorium"
2010 ADCI Gold - Integrated - Heineken "Are you still with us?"
2010 ADCI Shortlist - TV&Cinema - Heineken "Lady Violette's Diaries"
2010 ADCI Shortlist - Ambient - Heineken "Cinema - Lady Violette's Diaries"
2010 NC AwardsGold - Best Holistic Campaign Heineken "Auditorium"
2010 YoungLions Italy - Outdoor - Heineken
2010 YoungLions Italy - Unconventional - Heineken
2010 LFP FESTIVAL (International of Football Advertising and Communications Awards) - Gold - Ambient - Heineken "Auditorium"
2009 EUROBEST Bronze - Outdoor - Soleterre "Spit"
2009 ADCI Bronze - Print - Soleterre "Spit"
2005 NEW YORK FESTIVAL Bronze - Outdoor - Blumarea Diving School "Cat"
2005 EPICA Bronze - Outdoor - Blumarea Diving School "Cat"
2005 ADCI Shortlist - Outdoor - Blumarea Diving School "Cat"
From 2000 to 2004 some other national accolades that - frankly - I don't remember.
JURIES
2009 ADCI, Radiofestival
2010 ADCI
2011 EUROBEST, ADCI, Italian Young lions
2012 ADCI, Leo Burnett global GPC
2013 ADCI, Music+Sound awards, Young Lions.
2014 ADCI (President of Integrated&Titanium jury)
2015 Young Lions UAE
2016 Young Lions UAE
2019 Creativepool London, ADSTAR - Busan, South Korea, Lisbon Advertising Festival, Effie Mena Dubai.
2021 Young Lions UAE
2022 PHNX Ad Forum
2025 Madstar
2025 Lisbon Ad health
