SAMSUNG MAESTROS ACADEMY
A digital platform to forge the next artisans generation.
Digital/Activation/Content/PR/Direct
SAMSUNG MAESTROS ACADEMY
A digital platform to forge the next artisans generation.
Digital/Activation/Content/PR/Direct
CRISTIANO TONNARELLI
ECD - Europe, Asia, the Middle East
CRISTIANO TONNARELLI
ECD - Europe, Asia, Middle East
300+ awards · Europe · MENA · APAC
From Singapore's first-ever Cannes Lions Grand Prix, to Grand Prix at Eurobest, Clio, OneShow, Andy Awards, Spikes Asia, ADC*E and ADCI, the work has been recognised across every major show, in every major market, and across every major discipline: from film to PR & earned media, and health & wellness. The list below isn't only a collection of trophies. It's a track record of ideas that moved culture, and businesses that grew because of it.
CANNES LIONS
1 Grand Prix (2024)
7 Golds
1 Silver
7 Bronzes
17 shortlists
ANDY AWARDS
1 ASIA Grand Prix
3 Golds
2 Silvers
1 SWANA (regional) winner
RECOGNIZED ACROSS EVERY DISCIPLINE
RANKINGS
KEY CONTRIBUTIONS
D&AD
1 Yellow
2 Graphites
3 Wood
CLIO
1 Grand Prix
2 Gold
1 Silver
3 Bronzes
5 shortlists
ONE SHOW
1 Best of Discipline global
4 Golds
2 Silvers
5 Merits
5 shortlists
1 Grand Prix ASIA
2 ASIA Golds
LIA
4 Silvers
4 Bronzes
2 shortlists
Film & Craft · Integrated · PR & Earned Media · Social & Digital · Brand Experience & Activation · Design · OOH · Innovation & Product · Creative Strategy & Effectiveness · Health & Wellness · Direct
OneShow - 2025 #1 Most Awarded ECD in Asia
The Drum - 2026 Global Top 100 Most Awarded Creative Directors 2010 #2 Most Cannes Lions Ranking - #2 most awarded Copywriter
AdAge - Global #8 most awarded Copywriter
The Drum - Global #5 most awarded Copywriter
Singapore's first Cannes Lions Grand Prix
First Glass Lion winner to also win a Creative Effectiveness Lion
Cannes 2024 - Ogilvy Singapore Asia Agency of the Year
Cannes 2024 - Ogilvy Singapore Good Agency of the Year
Cannes 2024 - Unilever Cannes Advertiser of the Year 2024
Cannes 2015- Heineken Cannes Advertiser of the Year
Cannes 2016 - Samsung Cannes Advertiser of the Year 2016
Eurobest 2013 - Leo Burnett Network of the Year
ADC*E 2014 - Leo Burnett Network of the Year
Andy Awards 2015 - Leo Burnett Network of the Year
Cannes 2017 - Le Pub Milan #7 Most Awarded Agency in Europe
Cannes 2016 - Tonic International #10 Most Awarded Agency MENA
LIST OF AWARDS
ANTKISS DUBAI/HONG KONG
2026 - Andy Awards SWANA winner - Thy Lab. Thieves, an auction of stolen invisible art.
2025 - Luzer's Archive selection n. 230 - Integrated - Thy Lab. Thieves, an auction of stolen invisible art.
OGILVY SINGAPORE
2026 - Spikes Asia - Bronze - Effectiveness Single Market: Vaseline Transition Body Lotion
2025 - EFFIE Apac Gold - Engaged Community - Vaseline Transition Body Lotion
2025 - EFFIE Apac Silver - Positive Change Social Good - Vaseline Transition Body Lotion
2025 - EFFIE Apac short list - Beauty and Wellness - Vaseline Transition Body Lotion
2025 - EFFIE Apac short list - Marketing Disruptors - Vaseline Transition Body Lotion
2025 - Cannes Lions Bronze - Creative strategy-Vaseline Transition Body Lotion
2025 - Cannes Lions Bronze - Creative effectiveness/Market Disruption - Vaseline Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Effectiveness - Healthcare - VASELINE Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Effectiveness - Launch - VASELINE Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Effectiveness - Audience Insight - VASELINE Transition Body Lotion
2025 - Cannes Lions Shortlist - Creative Business Transformation - Purpose and Impact - VASELINE Transition Body Lotion
2025 - CLIO Health - GOLD - VASELINE Transition Body Lotion
2025 - D&AD Yellow - Health&Wellness Innovation - VASELINE Transition Body Lotion
2025 - D&AD Wood - Direct Innovation - VASELINE Transition Body Lotion
2025 - D&AD Wood - Direct Product - VASELINE Transition Body Lotion
2025 - ONESHOW Best of Discipline - IP&Product design - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - IP&Product design - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - IP&Product design - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - Direct - VASELINE Transition Body Lotion
2025 - ONESHOW Gold - Health&Wellness - VASELINE Transition Body Lotion
2025 - ONESHOW Silver - Direct - VASELINE Transition Body Lotion
2025 - ONESHOW Silver - Cultural Driver - VASELINE Transition Body Lotion
2025 - ONESHOW Merit - PR - VASELINE Transition Body Lotion
2025 - ONESHOW Merit - Sustainable Development goals - VASELINE Transition Body Lotion
2025 - ONESHOW Merit - Creative Effectiveness - VASELINE Transition Body Lotion
2025 - Andy Awards -Best Of Asia - VASELINE Transition Body Lotion
2025 - Andy Awards Gold - IDEA - VASELINE Transition Body Lotion
2025 - Andy Awards Gold - RESET - VASELINE Transition Body Lotion
2025 - Andy Awards Gold - BRAVE - VASELINE Transition Body Lotion
2025 - CLIO Silver - PR - VASELINE Transition Body Lotion
2025 - CLIO Bronze - PR - VASELINE Transition Body Lotion
2025 - CLIO Bronze - Innovation - VASELINE Transition Body Lotion
2025 - CLIO shortlist - Creative Business Transformation - VASELINE Transition Body Lotion
2025 - CLIO shortlist - Creative Commerce - VASELINE Transition Body Lotion
2025 - AdAge Creative Award - Gold Best work for good by a brand - Vaseline Transition Body Lotion
2025 - WARC - Asia Silver - Vaseline Transition Body Lotion
2025 - Spikes Asia - Grand Prix - Glass: Vaseline Transition Body Lotion
2025 - Spikes Asia - Grand Prix - Social&Influencer: Vaseline Transition Body Lotion
2025 - Spikes Asia - Silver - Healthcare: Vaseline Transition Body Lotion
2025 - Spikes Asia - Shortlist - Brand Experience&Activation: Vaseline Transition Body Lotion
2025 - Spikes Asia - Shortlist - PR: Vaseline Transition Body Lotion
2025 - Spikes Asia - Shortlist - Healthcare: Vaseline Transition Body Lotion
2025 - Ad Fest - Gold Lotus, Creative Strategy - Vaseline Transition Body Lotion
2025 - Ad Fest - Gold Lotus, PR - Vaseline Transition Body Lotion
2025 - Ad Fest - Gold Lotus, Sustainable - Vaseline Transition Body Lotion
2025 - Ad Fest - Silver Lotus, Brand Experience - Vaseline Transition Body Lotion
2024 - Cannes Lions Grand Prix - Glass, the Lion for Change - VASELINE Transition Body Lotion
2024 - Cannes Lions Bronze - PR Social Behaviour&Cultural Insight - VASELINE Transition Body Lotion
2024 - Cannes Lions Shortlist - Sustainable Development Goals - VASELINE Transition Body Lotion
2024 - LIA Silver - Creativity in PR - Beauty - VASELINE Transition Body Lotion
2024 - LIA Silver - Creative Strategy - Breaking Sector Convention - VASELINE Transition Body Lotion
2024 - LIA Bronze - Creativity in PR - Best Local/Regional Market - VASELINE Transition Body Lotion
2024 - LIA Shortlist - Creativity in PR - BRAND PR - VASELINE Transition Body Lotion
2024 - ONESHOW ASIA Best of Discipline - IP&Product design - VASELINE Transition Body Lotion
2024 - ONESHOW ASIA Gold - IP&Product design - VASELINE Transition Body Lotion
2024 - ONESHOW ASIA Gold - PR - VASELINE Transition Body Lotion
2024 - Drum Awards Silver - Advertising - Creative Transformation: Vaseline Transition Body Lotion
2024 - Drum Awards Shortlist - Social Purpose - Vaseline Transition Body Lotion
2024 - SABRE PR AWARDS GOLD Consumer Marketing (New Product) - Vaseline Pro Derma Transition Body Lotion
2024 - SABRE PR AWARDS GOLD Inclusive Marketing - Vaseline Pro Derma Transition Body Lotion
2024 - Singapore Creative Circle GONG - 1 category GrandPrix, 4 golds, 2 silvers, 3 bronzes - Vaseline Transition Body Lotion
MEMAC OGILVY, DUBAI
2023 PHNX Bronze - Graphic Design - IKEA for ALIENS
2022 D&AD Wood pencil - Branding - IKEA for ALIENS
2022 OneShow shortlist - Experiential - IKEA Co-Worker for the day
2022 OneShow shortlist - Experiential/stunt - IKEA Co-Worker for the day
2022 OneShow shortlist - PR - IKEA Co-Worker for the day
2022 OneShow shortlist - OOH/stunt - IKEA Co-Worker for the day
2022 Caples Awards Bronze - PR - IKEA Co-Worker for the day
2022 Caples Awards Bronze - OOH - IKEA Co-Worker for the day
2022 Caples Awards Bronze - Innovation - IKEA Co-Worker for the day
2022 Caples Awards Shortlist - Mobile - IKEA Co-Worker for the day
2022 Caples Awards Shortlist - OOH - IKEA for ALIENS
2022 Dubai Lynx Shortlist - Experience - IKEA Co-Worker for the day
2022 Gerety shortlist - Experience cut - IKEA Co-Worker
2022 Creativepool Silver - Graphic - IKEA Aliens
2022 MadStars Gold - Direct - IKEA Co-Worker
2022 MadStars Gold - Brand Experience/Activation - IKEA Co-Worker
2022 MadStars Gold - PR - IKEA Co-Worker
2022 MadStars Bronze - Design - IKEA Aliens
2022 MadStars shortlist - Innovation - IKEA Co-Worker
2022 MadStars shortlist - PR - IKEA Aliens
2022 MadStars shortlist - Brand Experience/Activation - IKEA Aliens
2022 ADCI shortlist - IKEA ALIENS
MERKLE-DENTSU MENA, DUBAI
2021 MENA Digital Award Silver - Best use of cross-platform digital content - Oronamin C. Make protection delicious
2020 MadStars Shortlist - Creative e-commerce - Dubai Store
2020 MENA Digital Award Gold - Best use of Digital FMCG - Pringles - Perfect match
2020 MENA Digital Award Silver - Best use of Video - Pringles - Perfect match
PUBLICIS MIDDLE EAST, DUBAI
2019 Effie Mena shortlist - small budget - Jeep Sedan
PUBLICIS ITALY - FREELANCE (During Publicis awards ban)
2018 Creativepool London Silver - OOH - Local Heroes, Fucecchio City Council
2018 Creativepool London Bronze - WAVE - Local Heroes, Fucecchio City Council
2017 CANNES LIONS Bronze - PR - Local Heroes, City Council of Fucecchio
2017 CANNES LIONS shortlist - Outdoor - Local Heroes, City Council of Fucecchio
TONIC DUBAI
2016 CANNES LIONS shortlist - Media - Pink Ribbon - The Pink Bra
2016 Influencer of the Year Nominee Creativepool
2016 ADC Italy Bronze - Direct - Made in Carcere - Tweet from a prison.
2016 ADC Italy shortlist - Cyber - Made in Carcere - Tweet from a prison.
2016 ADC Italy shortlist - PR - Made in Carcere - Tweet from a prison.
2016 ADC Italy shortlist - Promo&Activation - Made in Carcere - Tweet from a prison.
2016 Dubai Lynx shortlist - Film, Branded and Content - Audi Challenges Arabia, The Number 10
2016 Dubai Lynx shortlist - Film Craft, Direction - Audi Challenges Arabia, The Number 10
2016 Dubai Lynx shortlist - Film Craft, Production - Audi Challenges Arabia, The Number 10
LEO BURNETT ITALY
2015 ANDY AWARDS Silver - Reset - Samsung Smart Bike
2015 ONE SHOW Merit - Mobile, use of technology - Samsung Smart Bike
2015 AICP NEXT AWARDS New York - Mobile category - Samsung Smart Bike
2015 NEW YORK FESTIVALS Bronze - Integrated, Avant-Garde - Samsung Smart Bike
2014 CANNES LIONS Gold - PR - Samsung Maestros Academy
2014 CANNES LIONS Bronze - Direct - Samsung Maestros Academy
2014 CANNES LIONS Bronze - Promo&Activation - Samsung Maestros Academy
2014 CANNES LIONS Shortlist - Innovation - Samsung Smart Bike
2014 CANNES LIONS Shortlist - Branded&Content - Samsung Maestros Academy
2014 CLIO Bronze - Content&Contact - Samsung Maestros Academy
2014 CLIO Shortlist - Branded&Content - Samsung Maestros Academy
2014 ADC*E Gold - Integrated - Samsung Maestros Academy
2014 KINSALE SHARKS Gold - Media - Samsung Maestros Academy
2014 KINSALE SHARKS Gold - Design - Samsung Smart Bike
2014 KINSALE SHARKS Silver - Digital - Samsung Smart Bike
2014 KINSALE SHARKS Bronze - Integrated - Samsung Maestros Academy
2014 ADCI (Art Directors Club of Italy) Gold - Design - Samsung Smart Bike
2014 ADCI Gold - Integrated&Titanium - Samsung Maestros Academy
2014 ADCI Gold - PR - Samsung Maestros Academy
2014 ADCI Gold - Digital Integrated - Samsung Maestros Academy
2014 ADCI Gold - Branded&Content - Samsung Maestros Academy
2014 ADCI Gold - Digital Promo&Activation - Samsung Maestros Academy
2014 ADCI Silver - Promo&Activation - Samsung Maestros Academy
2014 ADCI Bronze - Website - Samsung Maestros Academy
2014 LIA Shortlist - Non-Traditional - Samsung Smart Bike
2014 EPICA AWARDS Bronze - PR - Samsung Maestros Academy
2014 IAB MIXX Italy - Bronze Best IAB MIXX - Samsung Maestros Academy
2014 EUROBEST Silver - PR - Samsung Maestros Academy
2014 EUROBEST Shortlist - Promo&Activation - Samsung Smart Bike
2014 EUROBEST Shortlist - Direct - Samsung Maestros Academy
2014 EUROBEST Shortlist - Interactive - Samsung Smart Bike
2014 Leo Burnett PENCIL Awards - Silver - Samsung Maestros Academy
2013 CANNES LIONS Shortlist - Promo&Activation - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CANNES LIONS Shortlist - PR - IDI Pharmaceutical "Cinzia your Skin friend"
2013 PIAF Shortlist - Flash Impact - 505games mindstorm2 "Hair"
2013 PIAF Shortlist - The principle of game
2013 PIAF Bronze - Media Engagement - IDI Pharmaceutical "Cinzia your Skin friend"
2013 IAB MIXX Italy Gold - Branded Content - IDI Pharmaceutical "Cinzia your Skin friend"
2013 DIGITAL COMMUNICATION AWARDS Berlin - Winner social media campaign of the year - IDI "Cinzia"
2013 DIGITAL COMMUNICATION AWARDS Berlin - Winner online strategy, Viral communication - IDI "Cinzia"
2013 ADCI Shortlist - Social Media - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADCI Shortlist - Digital Branded&Content - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADCI Bronze - Viral - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADCI Silver - Promo&Activation - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CRISTAL Shortlist - Consumer Marketing - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CRISTAL Silver - PR - IDI Pharmaceutical "Cinzia your Skin friend"
2013 CRISTAL Bronze - Media - IDI Pharmaceutical "Cinzia your Skin friend"
2013 ADC*E Gold - Promo&Activation - IDI Pharmaceutical "Cinzia your Skin friend"
2013 EPICA Bronze - Social Networks - IDI Pharmaceutical "Cinzia your Skin friend"
2013 EPICA Silver - Interactive - IDI Pharmaceutical "Cinzia your Skin friend"
2013 EUROBEST Bronze - Branded Entertainment - IDI Pharmaceutical "Cinzia your Skin friend"
2012 - (not a lucky year)
JWT ITALY
2011 CANNES LIONS Shortlist - Creative Effectiveness - Heineken "Are you still with us?"
2011 THE CUP Gold - Best of Admaking - Heineken "Are you still with us?"
2011 THE CUP Gold - Best of Products and services - Heineken "Are you still with us?"
2010 CANNES LIONS Gold - PR - Heineken "Auditorium"
2010 CANNES LIONS Gold - PR - Heineken "Auditorium"
2010 CANNES LIONS Gold - Promo&Activation - Heineken "Auditorium"
2010 CANNES LIONS Gold - Promo&activation - Heineken "Auditorium"
2010 CANNES LIONS Gold - Media - Heineken "Auditorium"
2010 CANNES LIONS Gold - Outdoor - Heineken "Auditorium"
2010 CANNES LIONS Silver - Direct - Heineken "Auditorium"
2010 CANNES LIONS Bronze - Direct - Heineken "Auditorium"
2010 CANNES LIONS Shortlist - Film - Heineken "Lady Violette's diaries"
2010 ANDY AWARDS Silver - Earned Media - Heineken "Auditorium"
2010 ANDY AWARDS Shortlist - Branded Content - Heineken "Auditorium"
2010 ONE SHOW Merit - Experiential- Heineken "Auditorium"
2010 ONE SHOW Merit - Direct - Heineken "Auditorium"
2010 D&AD Graphite pencil - Integrated
2010 CLIO Grand Clio - Innovative Media - Heineken "Auditorium"
2010 CLIO Shortlist - Content&Contact - Heineken "Auditorium"
2010 LIA Bronze - Non-Traditional
2010 WPPED Cream de la Cream - Direct - Heineken "Auditorium"
2010 WPPED Cream de la Cream - 360 Campaign - Heineken "Are you still with us?"
2010 EUROBEST Grand Prix - Direct - Heineken "Auditorium"
2010 EUROBEST Gold - Promo&Activation - Heineken "Auditorium"
2010 EUROBEST Gold - Outdoor - Heineken "Auditorium"
2010 EUROBEST Bronze - PR - Heineken "Auditorium"
2010 EUROBEST Bronze - Media - Heineken "Auditorium"
2010 ADC*E Grand Prix - Integrated - Heineken "Are you still with us?"
2010 ADC*E Gold - Ambient - Heineken "Auditorium"
2010 ADC*E Nomination - TV&Cinema - Heineken "Lady Violette's Diaries"
2010 EPICA Gold - Media - Heineken "Auditorium"
2010 EPICA Gold - Integrated - Heineken "Are you still with us?"
2010 ADCI Grand Prix - Ambient - Heineken "Auditorium"
2010 ADCI Gold - Unconventional - Heineken "Auditorium"
2010 ADCI Gold - Best use of Media - Heineken "Auditorium"
2010 ADCI Gold - Integrated - Heineken "Are you still with us?"
2010 ADCI Shortlist - TV&Cinema - Heineken "Lady Violette's Diaries"
2010 ADCI Shortlist - Ambient - Heineken "Cinema - Lady Violette's Diaries"
2010 NC AwardsGold - Best Holistic Campaign Heineken "Auditorium"
2010 YoungLions Italy - Outdoor - Heineken
2010 YoungLions Italy - Unconventional - Heineken
2010 LFP FESTIVAL (International of Football Advertising and Communications Awards) - Gold - Ambient - Heineken "Auditorium"
2009 EUROBEST Bronze - Outdoor - Soleterre "Spit"
2009 ADCI Bronze - Print - Soleterre "Spit"
2005 NEW YORK FESTIVAL Bronze - Outdoor - Blumarea Diving School "Cat"
2005 EPICA Bronze - Outdoor - Blumarea Diving School "Cat"
2005 ADCI Shortlist - Outdoor - Blumarea Diving School "Cat"
From 2000 to 2004, other national accolades.
JURIES
2026 Andy for Swana region
2025 Lisbon Ad health
2025 Madstar
2024 Madstar
2022 PHNX Ad Forum
2021 Young Lions UAE
2019 MADSTAR - Busan, South Korea, Lisbon Advertising Festival, Effie Mena Dubai.
2019 Creativepool London,
2016 Young Lions UAE
2015 Young Lions UAE
2014 ADCI (President of Integrated&Titanium jury)
2013 ADCI, Music+Sound awards, Young Lions.
2012 ADCI, Leo Burnett global GPC
2011 EUROBEST, ADCI, Italian Young lions
2009 ADCI, Radiofestival2010 ADCI
Awards distribution per category