Samsung Maestros Academy generated a great conversation on newspapers, social media, and TV-programs, with more than 6 million TV-viewers, 1 million YouTube-views in a few days, 4.5 million FB-users reached, and 30 million media impressions - in Italy alone - becoming a big topic even in universities including “Bocconi University”, “Università Cattolica del Sacro Cuore” in Milan, IED, “Università degli studi di Roma Tor Vergata” and even by Fashion Institute of Technology in New York.

Thanks to an extensive network of touchpoints, people learned ancient crafts through every smart-device, empowering consumer-awareness on product-features and brand reputation.