VASELINE TRANSITION BODY LOTION  ​​​​

“Vaseline’s 'Transition Body Lotion' impressed the entire Glass Lion Jury with its demonstration of how driving social change is good business. The two-year R&D process conducted in close collaboration with the target customer on the principle of ‘Nothing about us without us’, the innovation of Isoflavones, and the delivery of product efficacy while making its customers feel seen, respected and included represent a holistic approach to gender equality at its finest

and made it an easy unanimous decision to award Vaseline the Glass Grand Prix.”

Jury president of Glass The Lion for Change, Cindy Gallop, founder and CEO of MakeLoveNotPorn.

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